EM Normandie Business School MSc International Marketing and Business Development

• 100% English-taught programme with an intercultural approach
• Benefit from classes given by experts in Marketing, Sales, Purchasing and Procurement, International Affairs, Intercultural Management, and Web Marketing
• Build your own network thanks to business events and company meetings
• Dual degree: CGE Label and Master’s level approved by France’s Ministry of Higher Education and Research

Curriculum (courses, subject modules)

• Cross-cultural management
• International business negotiation
• International market research
• E-commerce, webmarketing and mobile marketing
• New product development
• Brand and services marketing
• International development in practice
• Critical issues in management
• Digital disruption and industry 4.0
• Business challenge
• Cases in ethical and sustainable development or change management and organisational transformation
• Research methodology and dissertation outline
• Career path
• Internship
• Thesis and oral presentation

Professional experience

• Business Challenge
• 4-to-6-month internship in France or internationally

Admission conditions

Required diploma(s) :

• Bachelor

Tuition & Fees

Between 15000 and 15500 €

Candidates must hold a four-year degree in Higher Education (4-year Bachelor Degree, BBA, Master 1, or equivalent).
Other profiles may be accepted in derogation from these criteria.
Language requirements for non-English-native speakers: IELTS 6, TOEIC 790, TOEFL IBT 83 or proof that English was the candidate’s language of study or work for at least a year.

Tuition fees for the year 2025-2026: €15,500

This programme is also available over two years for candidates who hold a three-year in Higher Education level (3-year Bachelor Degree, BMI, licence, or equivalent). Tuition fees on request.

More information about the Two-year MSc Track : 2-year MSc.

Application

1. Selection based on examination of the application file: seriousness of the application, quality of the academic and/or professional profile.
2. Remote interview with an academic advisor: to find out more about the applicant, his/her plans and objectives. The admission decision (admitted, refused) is made a few days after the interview.
3. Admitted candidates receive a formal e-mail inviting them to pay a deposit (deductible from tuition fees), which enables them to reserve their place on the programme and triggers a final letter of acceptance.

Apply online at join.em-normandie.com

Employment opportunities & career impact

Employment opportunities :

Examples of positions

Product Manager, Category Manager, International Brand Manager, International Sales Manager, International Project Manager, International Marketing Consultant, Export/Import Manager, Zone Manager, Business Analyst, Subsidiary Manager, Marketing Manager, Digital Marketer.

Employment data for 2021, 2022 and 2023 graduates (based on the 2024 employability survey):

• 80% net employment rate
• 80% in executive employment
• 95% on permanent contracts
• 25% work internationally
• 50% of students in employment found a job before graduating;
• 100% of graduates in employment found a job within 6 months
• 95% satisfied with their first job

Example of companies where our graduates work :
Mondelez International, Kantarmedia, Procter&Gamble, Thalès, Vivendi, Accor, Cisco international, Hènaff, Lactalis, Bouygues, Havas Media.