France - Western Europe
Luxury Management
3
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Sup de Luxe Paris MBA Luxury Brand Marketing and International Management

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THIBAUT DE LA RIVIèRE Co-Founder and Chairman of Sup de Luxe Paris

Everyone wants to exist, everyone wants to last. When you are inspired by a taste for luxury, you choose solidity that withstands changing currents and the test of time. In the midst of civilizational changes, the biggest names in luxury are exploring new paths and new dynamics are emerging: promotion of cultural heritage, reassertion of identity, quests for meaning, support for clients.

Luxury’s role is to re-enchant a disenchanted modern world. This is what attracts the sector’s new recruits, young people and millennials, to this new and enchanting dimension of existence.

To create an element of surprise and amazement while respecting the brand’s identity and history. The idea of luxury is a fashionable one, but what is it at its core? Luxury is what remains when trends have come and gone. Because luxury is, above all, culture, taste and curiosity.

The codes, posture, and semantics are all paramount to those who wish to find their place in this universe. You will need a vision, a firm position, a lot of personality, freedom and digital agility. You will have to be a magician, able to conjure up the “wonders of appearances".

Finally, you will need to know and master the initiatives of leading brands in terms of overall economic, societal and environmental performance.

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Country School / Program
France
France
France
France
France
France
France
France
France
France
France
France
France
France
France
France